• See & do: How to develop your business storytelling

    I’ve heard this can be an annoying thing to do these days…  If I admire someone I’m always keen to meet them, talk to them, ask questions and follow them online (not always in that order).  A business related podcast I listened to said it’s becoming taboo to ask people for their time to ‘pick […]

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  • Try this: elevate your social media game with small details

    I’m really keen to share this tip with you — the small details can be the biggest help when it comes to posting on social media. You see, when someone buys birthday cupcakes they go to the bakery and they stand there in front of the glass cabinet looking at the shelves of pink, blue […]

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  • Case study: Businesses that nail storytelling

    I want to share a little background with you… before I went into freelance writing I used to be a communications professional. I’ve worked in government offices and in private businesses, mostly in the health sector. So, as you can imagine a lot of the writing I did was in the shape of media statements […]

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  • 5 Social media posts you can write today

    How many times have you looked at your social media accounts and thought… sweet baby J, what am I going to write about today?! We’ve all been there! I truly think that kind of ‘writer’s block’ comes from being under pressure — e.g. it’s been too long since your audience last heard from you or […]

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  • Brand & Bio: Why your story is so important

    ‘I don’t want other people to decide who I am. I want to decide that for myself.’  – Emma Watson When you’re building a brand whether you’re an artist, writer, selling products or offering advice, there’s one thing you must be in charge of: YOUR STORY! Like our smart, fellow bookworm, Emma Watson, said up […]

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  • 5 Ways to promote your business during a global pandemic

    Flapping his gums, has his foot in his mouth, says too much… yeah we all know that one person who just doesn’t know when to stop talking or worse has absolutely no filter and says the most inappropriate things at the worst possible time. You know who I’m taking about, someone like that loud-mouthed cousin […]

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  • Three considerations you must make when writing copy

    I have no doubt that you have already researched and read about the different ways to communicate with your clients or customers online. Whether you’re drafting a blog post, creating marketing materials or have something to say on social media, getting that perfect message across can be tricky… I’ve tried to make it easier for […]

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  • Here to help: Business writing and engagement

    I’m opening this post with a confession… When I had my first son something happened inside, like a lightning bolt striking out my professional personality. I had started my freelance business a year before giving birth with the plan that it would be a great way to earn a living, while working it around my […]

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  • Books: All about figuring it out

    What can we do in a time like this? Corona virus has us sitting inside, doing our part to avoid spreading this nasty beast far and wide. It certainly wasn’t part of the 2020 plan we made when we were thinking about fresh starts and New Year’s resolutions. I’m finding it absolutely heartbreaking and heavy […]

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  • Is there a Tinder for publishing?

    Have you ever considered that finding a publisher is just like dating? Oh, it is so similar, and the rejections feel just as sharp! Well, folks I’m back at it in more ways than one! This is my first blog post back for the year (excuse my tardy start, the holidays and the back to […]

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